The Feral Eye

Archive for July, 2008

PUMA Fashionz

I was PUMA’s in-house photographer for their spring 2009 fashion campaign shoot at Fast Ashley’s Studios with Nagi Sakai. Can’t show anything that let’s you see what they will be releasing obviously, but here’s a sneak peak from the shoot. Model Irina Lazareanu is quite something, ask her to tell you about her friend’s Amy Winehouse and Pete Doherty if you happen by a chance to speak with her, quite entertaining and insightful.

Tea for Two

Tea for Two

Tea for Two

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PT3 Ultramagnetic Collection WINS!

Last year I helped my friends at Aruliden photograph their beautifully designed Ultramagnetic Collection for PUMA. Johan Liden designed a fantastic ping pong paddle and ball case with no hinges, zippers or levers attached. Simple, yet powerful industrial strength magnets hold the clamshell style cases together.

Aruliden recently entered a few design contests and I’m proud to say they’ve absolutely cleaned up, beating out BandAid (Johnson & Johnson) and iPod (Apple) among many others. Take a look here for Businessweek’s announcement on the most recent win in the IDEA design contest.  And here for their win in ID Magazine’s prestigious annual contest.

pt3

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Afternoon Snack — Soho, NY

Tea for Two

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